How many times have you missed getting the account, the client, the job, the business deal - because there was something missing?  Something that some-one else had that you apparently didn’t - or didn’t know about!

According to my expert guest on today’s radio show, author Frances Cole Jones, it all comes down to the WOW Factor.  That something that cements your edge and attracts your success in today’s marketplace.

In her book, “The WOW Factor:  The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today’s Business World” you can learn those habits, pieces of information and practical things to do to create your winning position.

During our show, I created my own definition of the WOW Factor.  I think it’s comprised of 5 components:

1. Your personal joie de vive

2. Professional distinction

3. Personable character (evident in what you say and do; how you walk and talk)

4. Ingenuity with dashes of creativity

5. Someone else saying, “wow” when conversing with you

Mind your P’s and Q’s even in an online social environment.  Allow your business to be an extension of who you are.  Everyone has the ability to create WOW!  Give it a whirl.  Define it.  Own it.

Don’t “ugly up!”  Put your shine on before you step onto the pavement.

 

   

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